Community Outreach and Event Marketing: Establish Your Brand, Programs and Rebates

by Sam Zastrow, Low-Income Market and Online Marketing Manager

Are your Community Outreach and Event Marketing strategies motivating the communities you serve to participate in energy efficiency programs and rebates? According to the Shelton Group’s “Energy Pulse ’11”, probably not,

“Despite significant government and consumer funding, awareness of energy efficiency programs remains low, and rebate amounts have remained, at least in consumers’ eyes, too low to motivate them to act. The solution is never as simple as throwing more money at the problem-in this case, it’s also about understanding where consumers’ motivation is lagging and providing them offers they can’t refuse.”

Do the communities you serve know about the programs, rebates and incentives you are offering? We’ve found through our community and outreach work all too often people don’t even know who their utility provider is. Yes, they pay a utility bill every month, but off the top of their head many people can’t tell you who their energy provider is. Investor-owned, municipal and cooperative utilities must establish their brand, as well as their program and rebate offers in the minds of the customers.

Community Outreach and Event Marketing provide a clear, measurable return on investment for utilities, while establishing a personal connection with the communities you serve. Establish your place in the community with a Community Outreach and Event Marketing presence at local events, expos and fairs. Community Outreach and Event Marketing strategies allow you to define and work towards qualitative and quantitative goals to educate and engage your customers in the resources, programs and rebates you offer.

Are you building a personal connection with the communities you serve, while connecting your customers to the resources, programs and rebates you offer? Consider Community Outreach & Event Marketing to reach your qualitative and quantitative goals, with a clear return on investment.

Need help designing, implementing and managing a Community Outreach and Event Marketing Strategy? Energy Resources can help, we provide expertise, consulting, and cost-effective solutions to help you get out into the community and connect with the customers you serve.