Showing posts with label Customer and Community Education. Show all posts
Showing posts with label Customer and Community Education. Show all posts

Tuesday, July 3, 2012

Real Life Energy Blog: Shedding Light

by Matt Reber, Real Energy User 
As we approach the 236th birthday of this great country, let us look at how far we have come and be thankful for the daily amenities that we may take for granted.  
In science class you learn about Benjamin Franklin and his crafty key and kite experiment.  Later, you learn about Thomas Edison and his immeasurable contribution to science when he invented the incandescent light bulb: forever making electricity and lighting affordable for all.   
Fast forward to the year 2012, we have constant electricity and we are developing innovative ways in which we can conserve this energy that we have had for so long that we have become spoiled.   
While this steady current is something we have come to expect, the people of Lilongwe, Malawi are not so fortunate.  I bring up this tiny inland country in southeast Africa because I recently went to go visit my girlfriend there (for those who are curious as to why she is there, she works for a non profit who specializes in aids education).  Almost daily, there would come a moment when I would need electricity for one activity or another and come up empty handed. The hardest adjustment came at night when cooking in the dark became its own art form.  
I don’t bring up this reality to generate pity for the people of Lilongwe who have to deal with these power outages on a daily basis but to shed light (pun intended) on the privileges we as Americans sometimes don’t take the time to appreciate.   With that being said, I ask that we try to do our part to conserve however much or little we can because like anything in our lives, if we don’t appreciate it we eventually take it for granted.  
Happy Birthday America.

Wednesday, April 4, 2012

Hispanic and Latino Communities & Energy Efficiency Education, Outreach and Programs

by Kelly Frankenfeld, President, and Cristina Fernandez, Latino and Hispanic Market Manager



Hispanic and Latino Communities: Foundational Facts & Resources and Information
Part 1 of 3: Just the Facts...

What do we know about effectively delivering energy efficiency programs and information to the Hispanic and Latino Communities?

In this 1st of a three part blog series about energy efficiency and Hispanic and Latino communities, let’s talk facts.  These facts are simply a sampling, highlighting the opportunity - the opportunity to reach these expanding, interested communities!

Our intent is to start a discussion about how to more effectively reach Hispanic and Latino communities with relevant and compelling energy efficiency programs, education, and outreach initiatives.

So let’s get started....

The Hispanic and Latino communities have strong, distinct voices that are expanding.   Utilities need to consider larger average households, family values that contribute to family learning and decision making, and a strong commitment to community as utilities develop outreach and marketing strategies.  The community influence is substantial.  Utilities need to connect with the Hispanic and Latino communities to connect with Hispanic and Latino families and businesses.

The Hispanic and Latino communities are interested in information that is relevant and consistent with cultural and community values.   Additionally, social media and Twitter are used more widely in the Hispanic and Latino communities to stay in touch and to share information with family and friends.  Combining these =  a powerful strategy for utilities to reach and build relationships with the Hispanic and Latino communities.
Hispanic and Latino Communities: Energy Efficiency
The Hispanic and Latino communities are keenly aware of the limited financial support; highlighted by the fact that only 1.4% of all grant and sponsorship funding goes to the Hispanic and Latino communities.  Utilities who step in to fill this void in a meaningful, relevant and compelling way, will establish a relationship that is mutually beneficial and foundational to the communities they serve.

The Hispanic and Latino communities are eager to learn more about energy efficiency and are motivated to make household decisions that are responsible and reflect family and community values.   For utilities, anticipate and encourage family participation at events or energy efficiency workshops.

So let’s get started... offering energy efficiency to the Hispanic and Latino communities through effective online, social, community, education, event marketing and outreach programs!

Learn more about Energy Resources and our Education & Outreach Solutions for Hispanic and Latino Communities 


Look for more Information in this Blog Series:
Part 2 of 3: Do's and Don'ts: Energy Efficiency: Hispanic and Latino Communities


Part 3 of 3: Energy Efficiency Opportunities: Hispanic and Latino Communities 


Primary Resources: 
- TranSpanish
- PEW Report 
- U.S. Census Data 

Tuesday, March 27, 2012

Community Outreach & Event Marketing Collateral Solutions

by Sam Zastrow, Low-Income Market and Online Marketing Manager

We have developed a set of energy efficiency and conservation displays that are easy to use and cost effective, featuring images relevant to your programs and messaging. Click on the image below to visit the Energy Resources Display Portal that offers banners, table drapes, displays, table top displays, and more! All displays feature pre-set graphics and a place for your logo. Simply upload your logo, place the order and pay online. 
Looking for more Community Outreach & Event Marketing solutions? Visit the Energy Resources website or contact us! 

(612) 860-0887

Thursday, March 22, 2012

Community Outreach and Event Marketing: Establish Your Brand, Programs and Rebates

by Sam Zastrow, Low-Income Market and Online Marketing Manager

Are your Community Outreach and Event Marketing strategies motivating the communities you serve to participate in energy efficiency programs and rebates? According to the Shelton Group’s “Energy Pulse ’11”, probably not,

“Despite significant government and consumer funding, awareness of energy efficiency programs remains low, and rebate amounts have remained, at least in consumers’ eyes, too low to motivate them to act. The solution is never as simple as throwing more money at the problem-in this case, it’s also about understanding where consumers’ motivation is lagging and providing them offers they can’t refuse.”

Do the communities you serve know about the programs, rebates and incentives you are offering? We’ve found through our community and outreach work all too often people don’t even know who their utility provider is. Yes, they pay a utility bill every month, but off the top of their head many people can’t tell you who their energy provider is. Investor-owned, municipal and cooperative utilities must establish their brand, as well as their program and rebate offers in the minds of the customers.

Community Outreach and Event Marketing provide a clear, measurable return on investment for utilities, while establishing a personal connection with the communities you serve. Establish your place in the community with a Community Outreach and Event Marketing presence at local events, expos and fairs. Community Outreach and Event Marketing strategies allow you to define and work towards qualitative and quantitative goals to educate and engage your customers in the resources, programs and rebates you offer.

Are you building a personal connection with the communities you serve, while connecting your customers to the resources, programs and rebates you offer? Consider Community Outreach & Event Marketing to reach your qualitative and quantitative goals, with a clear return on investment.

Need help designing, implementing and managing a Community Outreach and Event Marketing Strategy? Energy Resources can help, we provide expertise, consulting, and cost-effective solutions to help you get out into the community and connect with the customers you serve.