Hispanic and Latino Communities & Energy Efficiency Education, Outreach and Programs

by Kelly Frankenfeld, President, and Cristina Fernandez, Latino and Hispanic Market Manager

Part 1 of 3: Just the Facts...

What do we know about effectively delivering energy efficiency programs and information to the Hispanic and Latino Communities?

In this 1st of a three part blog series about energy efficiency and Hispanic and Latino communities, let’s talk facts.  These facts are simply a sampling, highlighting the opportunity - the opportunity to reach these expanding, interested communities!

Our intent is to start a discussion about how to more effectively reach Hispanic and Latino communities with relevant and compelling energy efficiency programs, education, and outreach initiatives.

So let’s get started....

The Hispanic and Latino communities have strong, distinct voices that are expanding.   Utilities need to consider larger average households, family values that contribute to family learning and decision making, and a strong commitment to community as utilities develop outreach and marketing strategies.  The community influence is substantial.  Utilities need to connect with the Hispanic and Latino communities to connect with Hispanic and Latino families and businesses.

The Hispanic and Latino communities are interested in information that is relevant and consistent with cultural and community values.   Additionally, social media and Twitter are used more widely in the Hispanic and Latino communities to stay in touch and to share information with family and friends.  Combining these =  a powerful strategy for utilities to reach and build relationships with the Hispanic and Latino communities.

The Hispanic and Latino communities are keenly aware of the limited financial support; highlighted by the fact that only 1.4% of all grant and sponsorship funding goes to the Hispanic and Latino communities.  Utilities who step in to fill this void in a meaningful, relevant and compelling way, will establish a relationship that is mutually beneficial and foundational to the communities they serve.

The Hispanic and Latino communities are eager to learn more about energy efficiency and are motivated to make household decisions that are responsible and reflect family and community values.   For utilities, anticipate and encourage family participation at events or energy efficiency workshops.

So let’s get started... offering energy efficiency to the Hispanic and Latino communities through effective online, social, community, education, event marketing and outreach programs!

Learn more about Energy Resources and our Education & Outreach Solutions for Hispanic and Latino Communities 


Look for more Information in this Blog Series:
Part 2 of 3: Do's and Don'ts: Energy Efficiency: Hispanic and Latino Communities


Part 3 of 3: Energy Efficiency Opportunities: Hispanic and Latino Communities 


Primary Resources: 
- TranSpanish
- PEW Report 
- U.S. Census Data