Friday, April 13, 2012

Make Everyday Earth Day: Community Outreach and Event Marketing

by Sam Zastrow, Low-Income Market and Online Marketing Manager 


Are you ready for Earth Day? April 22nd is quickly approaching and many companies and utilities host and/or support Earth Day events. Developing a clear and results-driven community outreach and event marketing strategy can help you motivate behavior change and improve energy efficiency throughout the year.

Earth Day encourages individuals, families and communities to reflect on their actions and impact, while uniting people to take action to reduce their environmental impact. Encouraging behavior change and energy efficiency actions to reduce environmental impact on Earth Day is important, but sustained behavior change and energy efficiency actions require a few reminders throughout the year.

Connect with the communities you serve, while encouraging behavior change and impact reducing actions throughout the year with a community outreach and event marketing strategy. A clear and results-driven community outreach and event marketing strategy will combine: 

Launch your community outreach and event marketing strategy with the help of Energy Resources on Earth Day, April 22nd, or contact us to develop a clear, results-driven community outreach and event marketing strategy.


Karen Schultz – Sr. Marketing and Community Outreach Manager

Sam Zastrow – Low-Income Market and Online Marketing Manager
sam@energyresourcesmn.com 



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