Thursday, April 26, 2012

How Will You Reduce Environmental Impact? Energy Efficiency Education Strategies

by Sam Zastrow, Low-Income Market and Online Marketing Manager 

Businesses and organizations are looking for solutions to reduce environmental impact, connect to the communities they serve and make a lasting impact. Energy efficiency education motivates behavior change, creates smarter energy consumers and reduces environmental impact. Why should you consider supporting energy efficiency education strategies? Energy efficiency education:
  • Builds the Connection Between Energy Use and Environmental Impact
  • Emphasizes the Importance of Adopting Energy Efficient Behaviors
  • Gives People the Skills to Make Common Energy Efficiency Improvements at Home
  • Brings together Families, Co-Workers, Students and Communities to Take Energy Efficiency Action 

People are seeking information and resources to help them save energy and money at home. Support energy efficiency education and provide the resources necessary to engage and motivate communities to take energy efficiency action. Promote the energy efficiency programs and resources you offer when you provide energy efficiency education.

Energy efficiency education strategies can also help you measure your community, energy saving and environmental impact. Through energy efficiency education strategies you can track:

Community
  • Number of Attendees/Participants
  • Number of Households Reached
  • Support Schools, Nonprofit Organizations, Local Businesses, Underserved Communities and Trade Allies
  • Unify the Communities you Serve with a Common Energy Saving Goal


Energy Savings
  • Watts Saved per Energy Saving Giveaway (Examples: CFLs, LED Holiday Lights, Power Strips)
  • Amount of Energy Efficiency Education Materials Distributed
  • Number of Energy Efficiency Program Sign-ups
  • Number Pledge Program Participants
  • Number of Online Account Sign-ups


Environmental Impact
  • CO2 & Greenhouse Gas Emissions Reduction
  • Number of Power Plants Avoided by Energy Savings

Supporting energy efficiency education, including school, library, community outreach and event marketing programs, benefits the communities you serve and helps to reduce environmental impact. Companies, investor owned utilities, municipal utilities, cooperatives and organizations can support energy efficiency education. Help the communities you serve save energy, save money and reduce environmental impact with energy efficiency education strategies.

Looking to support energy efficiency education in the communities you serve? Contact Energy Resources. Our energy efficiency education expertise includes:
  • Event Marketing
  • School Programs
  • Library Programs
  • Community Outreach
  • Bi-lingual Outreach
  • Lighting Swap Programs (Example: Incandescent Holiday Lights for LED Holiday Lights) 


Sam Zastrow
Low-Income Market and Online Marketing Manager
(612) 860-0887 

Karen Schultz
Sr. Marketing and Community Outreach Manager 
(612) 669-3296

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